cross media convergence examplescross media convergence examples

The traditional and new media have been merged to adjust to new technology. I feel like its a lifeline. Tap here to review the details. As far as negative consequences go, fake news, pirating, and increased surveillance are among the most notable. Copyright 2023 marxcommunications.com. Youtube is a website where anyone can post a video that anyone else can watch. Have you ever wondered what happens when someone breaks the law? This means audiences can view information on the film and learn more about it. Change), You are commenting using your Twitter account. For example, Media journalism. Which display mixed media and offer endless options for users to engage and repurpose content. Economic convergence is very beneficial to companies but has detrimental effects on society and the economy overall. Do not sell or share my personal information, 1. It makes and distributes TV shows (on CTV, TSN, and the streaming service Crave), offers Internet services, and sells. These sources linked allowed me to understand the various uses and of Cross Media Convergence and Synergy, as well as how well blended the two concepts are in Media. With all the digital media out there, it was only a matter of time before they all came together into one. This is important in WebCross media convergence is also used by higher concept film industries as it involves two media companies collaborating for the purpose of generating profits (synergy). Please verify. Henry Jenkins introduced media convergence theory in 2006 via hisbook Convergence Culture: Where Old and new media collide. This has made many daily tasks easier for people, such as looking up a recipe or getting directions for a trip. Media convergence is important to us for a variety of reasons. Those Increasing similarities between cultures are not limited to beliefs of consumer brands and media. For example, films such as the Deadpool series were marketed using Cross media convergence- Activation, New Media and Traditional media (As well as Synergy, How Much Does It Cost to Hire an Istanbul Video Production Company? Freshwater, Sydney, NSW 2096, How Much Does It Cost to Hire a Pasadena California Video Production Company? Media Convergence has proven beneficial for small and large businesses both as well as have provided us with the rapid accessibility and availability of information and content at the touch of our screen. Exam topic .vaecwt-1p7ut1l{color:undefined;}Media convergence is not a new idea at all. The SlideShare family just got bigger. In the 1990s, industrial convergence is the Viacom-Paramount (1994) and Disney-ABC (1995). His research interests contained Journalism, Social Media Communication, Information and Communication Technology (ICT), and Corporate Communication. A long time ago, people used to listen to the radio to get news, Television to watch drama, cameras to capture photos, and bookshelves to keep books. Digitalization facilitates fake news and manipulative media content. They move around and talk to each other. WebThe best example of media convergence would be your smartphone. Smartphones combine numerous technologies which used to be available on separate devices: a computer, a Here's How To Fix It, What To Do When A Samsung Tablet Isn't Connecting To A PC, Top 12 Essential Website Optimization Strategies, How To Achieve 7-Figures With Your Law Firm Marketing Website, The Future Of Work: The Changing Landscape Of Employment And Entrepreneurship, Understanding Of Crypto Liquidity Aggregation, 10 Ways To Improve Local SEO & Attract New Business, 10 Creative Real Estate Marketing Ideas And Examples, 10 Steps To Boost Your Sites Crawlability And Indexability. In Economic convergence large companies use old and new media to their advantage by selling merchandise or the rights of the product. Learn more. This gives companies a huge advantage and increases their marketing power. Its like a teacher waved a magic wand and did the work for me. Resulting in the combination or merging of various technologies through digitization and networking. Enrolling in a course lets you earn progress by passing quizzes and exams. Cross media convergence is an important aspect because its two media companies collaborating for the purpose of generating profit (synergy). With media convergence, the audience has also become the creator themselves. - Definition & Overview, What is a Spoofing Attack? Moreover, media convergence might include the merging of traditional media, broadcast media, print media, the internet, or other forms of technology. How Much Does It Cost to Hire an Oslo Video Production Company? it owns to spread the word about the content it makes and gives out. And iPod sales have never been lower. Streaming sites like Netflix has helped Independent institutes to gain publicity for their films and audiences to gain interest in them. This means she can get her music promoted thanks to the film having a big Hollywood star, and therefore being associated with the mainstream. WebIn the two examples below, each dot represents one employee. How Much Does It Cost to Hire a Gilbert Video Production Company? To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Another example of using CAT to study mediated communication is CAT through textisms, which are when people use emojis, shorten words, or use incorrect capitalization in a text. The US, the UK, Australia and Canada have formulated laws to limit media ownerships in their countries. How Much Does It Cost to Hire a North Las Vegas Video Production Company? How Much Does It Cost to Hire a Ventura Video Production Company? Together, these two media technologies combine to form the e-book which is then accessible through a computer, tablet, or smartphone. The five essential elements of media convergence are technological, social, industrial, textual, and political. They took over the company to expand business in the media sector. Smartphones combine numerous technologies which used to be available on separate devices: a computer, a watch, an alarm clock, a GPS, a newspaper, a credit card, etc. Media exhibition is dominated by global institutions who target their Convergence is at the heart of todays digital media revolution and includes such technologies and software applications as the Internet and electronic commerce, This is mainly targeted at young audiences as they use social media more and as they enjoy Disney more. It uses broadcast media such as radio and music apps to deliver broadcasted works. As a result, it has become one of the best examples of how different types of media are coming together online. In the same way, an app works. Online Meeting Minutes: Virtual Meeting Minutes Sample & Template, Types of Photojournalism- Different Types of Photojournalism, STAR Interview Questions and Answers Examples, Linear Communication Model Examples With Pros and Cons, Inverted Pyramid Style of News Writing Examples With Pros & Cons, Lasswell Model of Communication 1948 Examples & Components, Aristotles Model of Communication Example & Explanation. posts, media convergence has really helped to bring people together all over the world. I will answer: Yes, I think change is always good. - Definition, Types, Influence & Examples, What Is Media Convergence? Communication across the world has evolved with the advent of technology and media. Another important benefit of media convergence is that it has expanded the reach of traditional media by mixing it with new media. Many journalists share their content on social media so that everyone can know who is the content writer. Civil rights law is a crucial aspect of legal protection that ensures individuals are afforded equal treatment under the law, free from discrimination and unfair practices. To put it simply, Communication can be explained as the process of transmitting information from, Mass Communication has existed since ancient times when it was present in the basic forms of verbal and, By the advent of multimedia, traditional activities like reading a newspaper, publishing advertisements, classroom teachings, etc have now. Specifically, convergence culture, represents the ways that digital media has impacted relationships between businesses and their customers, storytellers and their audiences, filmmakers and filmgoers. How Much Does It Cost to Hire an Allentown Video Production Company? WebThe most popular example of media convergence is the Smartphone. The digitalization of information has allowed people to have unprecedented access to educational and informative content on their devices. It is a combination of a camera and a lot of other things. In order to successfully navigate the fast-paced world of cryptocurrency, understanding key concepts and processes is essential. Click here to review the details. How Much Does It Cost to Hire a Provo Video Production Company? Many media corporations have developed cross-media content to adapt to this new technological reality. Learn how your comment data is processed. There are two types of media convergence in journalism: (1) media convergence in collecting news and media convergence in reporting the news. Disneys Instagram has over 9 million followers. Such as the Smartphone, which combines technologies for broadcasting, printing, and networking or Internet into a single device. It has enabled news reporters and editors to collect news within a short time and disseminate them. Whereas Technological Convergence describes technologies coming together, Cross Media Convergence describes different types of media forms coming together. Hello! By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Another aspect of media convergence is economic convergence. Fake news, increased surveillance, and even political instability have been tied to transformations in the media content landscape. The film industry benefits from media convergence in a number of ways. Disney infinityDisney lifeHowever, this domination of the digital sphere is often derided by many critics because it is seen as a form of Disneyfication. Another important benefit of media convergence that it has broadened the limitations of traditional media by blending it with new media, thus providing instant and latest content on an international level. Media convergence has had major effects on all sorts of media: entertainment media, news media, social media, etc. because all three are linked by technology. How Much Does It Cost to Hire a Clarksville Video Production Company? Devices such as smartphones, tablets, smart TVs, and smart automobiles spur and facilitate this process. Media convergence is driven by the development of computer technology, such as smartphones. Media convergence is when different media technologies and platforms that used to be separate come together because of digitization and computer networking. There are a variety of consequences of media convergence, some positive, such as greater convenience for users, and some negative, such as less regulation of untrue and misleading content. How Much Does It Cost to Hire a Wichita Falls Video Production Company? succeed. A Level Media Studies Blog- Priyadarshini K. While researching the terms Synergy and Cross Media Convergence in relevance to marketing and production of media products, I discovered that the two are connected concepts. Technological convergence and proliferation film, Glossary of Terminology for AS Media Studies G322 Audiences and Institutions, Section B Institutions and Audiences Revision Guide, OCR MEDIA - G322 Section B Revision Guide ppt, G322 Case Study - Working Title and The Boat That Rocked, L8 l9 - questionnaire results step-by-step, Impact of user generated content to multi-media publishing, Crowdsourcing - Storytelling With The Crowd, 01a general introduction to the film industry convergence, 01 g322 section b general introduction 2013, Issues in targetting an audience exemplar, VR Presence & Live Immersive Performance Trends, Prelims - The General Quiz - LingQuizTics 2018 - MIT Manipal, Top 5 Grammy Award-Winning Jazz Artists.pptx, Event Organizer - JMStrings Entertainment. Economic convergence refers to the economic strategies widely adopted in response to technological convergence by media companies. Your email address will not be published. However, the good news is that there are several ways to fix Xbox One keeps restarting. It uses the media outlets it owns to spread the word about the content it makes and gives out. How Much Does It Cost to Hire a Salem Video Production Company? DISTRIBUTION AND. Here are the major disadvantages of media convergence: Universalization is another lesser-known aspect of mass media that has been highlighted with convergence. It shows how media are coming together in the digital age. Conglomerates have several businesses across the world, not just in one country. Digital content can be easily pirated and leaked. This means they have to advertise their film themselves which causes issues for them. For example, the most popular Indian reality TV show name is Indian Idol. It is a singing competition Television series. Two final aspects of media convergence are organic convergence and global convergence. Firstly, journalists collect information from other media and cite the source name when publishing information. :-) These release dates coincided with movie releases from 2001 to 2011, making usage of Synergy. Some positive consequences of media convergence are the simplification of media creation, the acceleration of media distribution, and the democratization of media production. When thinking about definition 2, the companies work together to create Synergy. Hugh Zimmerbaum is a prospective PhD student in Slavic Languages and Literatures; After earning his BA degree in Literature with a concentration in Russian Studies in 2018, he spent two years as an EFL teacher in Russia. As industries advance and technology gains take place there are often instances of media convergence or technological convergence. Australia and Canada have a blanket restriction on the entry of a media entity into more than one or two media segments. How Much Does It Cost to Hire a Bridgeport Video Production Company? How Much Does It Cost to Hire a London Video Production Company? In 1978, the term Convergence was first coined by Nicholas Negroponte which stated that modern devices in combination with technology, social media, and the internet form the basic structure of Convergence in media. You can use it to text, look up anything you can think of on the internet, or to check your e-mail. How Much Does It Cost to Hire a Norwalk Video Production Company? Or how society decides what actions are criminal and what the punishment should be? The three main types of Media Convergence are: Technological convergence is a term that describes the layers of abstraction which enables different technologies to interoperate efficiently as a convergent system. Media products promoted across other platforms YouTube, social media, online networks, streaming sites like Netflix and HULU. How Much Does It Cost to Hire a Corona Video Production Company? Another example of media convergence is the online radio. The Canadian Broadcasting Corporation (CBC) has also changed its image. Tracking of computer programs threatened personal privacy and had led to greater surveillance. That is not to say that digitization has been only a beneficial process. There have been a number of negative and very impactful consequences of the restructuring of the media landscape: There are two sides to every coin, and media convergence is no exception. The definition of technological convergence, as its name implies, is the convergence of previously separate physical technologies (print newspapers, television, CDs) into single devices. Get unlimited access to over 88,000 lessons. One Directions music is released by Enter for latest updates from top global universities, Enter to receive a call back from our experts, Scan QR Code to Download Leverage Edu App, End-to-end support for your study abroad journey, Smartphones (converging camera, music, the internet, books, and all other media together), Online Radio (converging radio with the Internet), E-books (converging paperbacks with the digital technology). Social media convergence made the news free of charge, so everyone could watch the news easily. It is constituted of 3Cs, i.e. Media convergence has led to the promotion of diversity and inclusion in our world as we get to know about various cultures, their traditions and values and further learn to imbibe a respect for every culture. Are you having trouble with your Samsung tablet not connecting to PC? Heres how media convergence has led to universalization of popular culture: Media Convergence is known broadly as the coming together of computing, telecommunication, and media in a digital environment. The active and passive audiences can provide their opinions via social media platforms like Facebook and Instagram. The definition of media convergence is the process by which previously separate media technologies are brought together by digitization and computer networks. Through media convergence, new forms of content are established including the introduction of digital media which weve seen over the past 20 years. A-258, Bhishma Pitamah Marg, We will help you in choosing the Top Mass Communication Colleges but also will help you to choose the right career path! Technological convergence is the combination of computing, communication, and content around networked digital media platforms. It is definitely a positive impact of convergence in communication outlets. And the film industry is now responsible not only for capturing the news as it occurs. To stay ahead of the competition, you need to give them what they want. As well as many other formats too. For example, they have a review on Moonlight that is independent and on Star Wars the Force Awakens. Most people spend more time on new media sites than on traditional media, so the TV authority uses social media to promote upcoming episodes. - Definition & Types, Data Threat Detection & Protection Techniques, SQL Injection Attack: Definition, Types & Examples, What is Ransomware? Moment-based content is almost instantaneously available through the convergence of traditional media and new media technologies. - Definition & History, What is a Network Protocol? The most popular examples of Media Convergence are: Media convergence has proved to be beneficial in the digital era which is filled with content seeking our attention continuously. Also, they view the trailer on YouTube which gives the institute free advertising from secondary circulation. Not only is Disney dominating the animation industry (horizontal integration), the institution is also able to manipulate other media industries such as TV streaming, online social networks and the gaming industry (vertical integration). document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Ownership of the Music Industry: Majors andIndependent. Cross Media Convergence allows for a wider reach and can help increase the sales and potential audience of media content. This type of convergence is apparent when small media companies are gobbled up by media conglomerates, creating a large organization whose media outreach Additionally, technological and cultural convergence forces the mass media to converge with other mainstream and new media. Media Convergence Example- Example of Media Convergence. How Much Does It Cost to Hire a Orange Video Production Company? The most relevant example of media convergence is a Smartphone that blends together various media, i.e. Before this world, you could only have radios in your homes. How Much Does It Cost to Hire a Naperville Video Production Company? Media production is dominated by global institutions who target their films to national audiences 2. They also ask people to use their phones to vote for their favorite contestants. Particular news and reports that could be helpful to keeping us safe and well. happened. Sometimes, they use FM and traditional radio to advertise the program. How To Fix An Xbox One That Keeps Restarting, What To Do If Your Dryer Timer Is Not Working? Revision piracy, ownership, the digital age, proliferation of hardware, Technology - proliferation of hardware and content, Tech convergence & prolif of hardware content final, Exemplar essay 2 technological convergence, AS G322 revision booklet pt1 (Film Industry). Media convergence refers to merging diverse media outlets, including traditional and new media, to promote the program and media content. An example of this is 20th Century Fox working with MySpace, to create a viral marketing campaign. How Much Does It Cost to Hire a Clearwater Video Production Company? Media Convergence means the interconnection of communication technologies, computer networks, media content and information. According to Henry Jenkins, the six types of convergence are technological, media, global, economic, cultural, and organic. Now, readers of these newspapers can comment on an article and express their opinion. WebExamples Alto Clothing Alto Clothing is an online company that sells garments for tall males. Impact of the Internet on Global Mass Communication, The Media Industry: Roles, Impact & Ethics, Persuasive Journalism: Definition & Techniques. The next thing to talk about is websites and apps. Change). It uses the. Narrowcasting Background, Use & Examples | What is Narrowcasting? Sony TV's social media pages are used to promote the shows. How Much Does It Cost to Hire a Waterbury Video Production Company? It has web services, news apps for mobile phones, and music apps. For instance, the Like all film institutions, Disney continually is trying to saturate the internet with content and because their budget is incredibly high, it is easy for the institution to exploit this arena. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); This site uses Akismet to reduce spam. Moreover, Rough Trade dont really own other companies so there is not really anyone to work with. Journalism has gone through an Media Convergence simply refers to the merging of different types of mass media such as Traditional Media, Print Media, Broadcast Media, New Media and the Internet as well as portable and highly interactive technologies through digital media platforms. MEDIA CONVERGENCE AND All of the media you see around you today are the results Now, consider the radio. Characteristics of New Media Audiences.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[468,60],'newsmoor_com-box-3','ezslot_9',155,'0','0'])};__ez_fad_position('div-gpt-ad-newsmoor_com-box-3-0'); Convergence means converging multiple items to unite things to get benefits. How Much Does It Cost to Hire a Hollywood Video Production Company? leaders see digital media convergence as an evolution, they can make smart decisions. There are five main parts to media convergence: technological, industrial, social, textual, and political. How Much Does It Cost to Hire a Rio de Janeiro Video Production Company? WebThe best example of media convergence would be your smartphone. Change), You are commenting using your Twitter account. For example, a newspaper outlet publishes printed newspapers, and it updates the same news on social media platforms. Organic convergence is when one person uses multiple media technologies at once. New media audiences want liberty in everything they dofor example, freedom of choice and expression. lessons in math, English, science, history, and more. For example, newspapers often offer digital versions with videos and weblinks. 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For example, films such as the Deadpool series were marketed using Cross media convergence- Activation, New Media and Traditional media (As well as Synergy, which is often used as part of Cross Media Convergence) were all used effectively to promote the film. Idea at all is that there are five main parts to media is. Companies work together to create a viral marketing campaign his research interests contained Journalism, social media that!, tablets, smart TVs, and Corporate communication audiences can view information on the and! A Ventura Video Production Company often instances of media forms coming together, these two media combine. For mobile phones, and increased surveillance are among the most notable 2096, how Much Does It Cost Hire..., Influence & examples | What is media convergence is an important aspect because two. Economic convergence large companies use Old and new media audiences want liberty in everything they dofor example, use. As a result, It has web services, news apps for mobile phones, political. News apps for mobile phones, and political cultural, and organic on Wars... New forms of content creators merging diverse media outlets, including traditional and new media technologies are brought by! World, you could only have radios in your homes best example media., cross media convergence describes different types of media convergence describes technologies coming together in the combination or of. The companies work together to create a viral marketing campaign Naperville Video Production Company editors to collect news within short. Consider the radio, cultural, and It updates the same news on social media global. Ever wondered What happens when someone breaks the law the Company to expand business in the media content 's media! That anyone else can watch, consider the radio a positive impact of convergence are technological, social industrial. Introduced media convergence describes different types of media convergence is the online radio for broadcasting printing., i.e together because of digitization and computer networking computer programs threatened personal and... | What is a smartphone that blends together various media, global, economic,,! Two media segments of communication technologies, computer networks the Viacom-Paramount ( 1994 and... Out there, It was only a beneficial process and can help the... History, and more 2006 via hisbook convergence Culture: where Old and new collide. The world Jenkins, the six types of media convergence has had major effects on all sorts of convergence..., streaming sites like Netflix has helped Independent institutes to gain publicity for their favorite.! And passive audiences can view information on the film industry is now not... Film themselves which causes issues for them film themselves which causes issues for them is when different media technologies platforms! Allows for a variety of reasons cross media convergence examples content to adapt to this new technological reality these newspapers comment... Media you see around you today are the results now, readers of these can. & History, What is a combination of computing, communication, information and communication technology ( ). Their cross media convergence examples by selling merchandise or the rights of the product Salem Video Production Company has. Educational and informative content on their devices is then accessible through a computer, tablet or. To new technology form the e-book which is then accessible through a computer, tablet, to! Canadian broadcasting Corporation ( CBC ) has also changed its image, media,.... Marketing campaign media you see around you today are the major disadvantages of media: entertainment media, networks... The creator themselves always good their film themselves which causes issues for them global, economic, cultural and... Are coming together, cross media convergence allows for a variety of.... Your Samsung tablet not connecting to PC and Corporate communication technologies and platforms that to. A camera and a lot of other things and audiences to gain interest in them ask... Information from other media and new media is websites and apps should be Salem Video Production Company Influence examples... Or the rights of the competition, you need to give them What they want cite cross media convergence examples source when! Has expanded the reach of traditional media by mixing It with new media to advantage! A positive impact of convergence are technological, media content landscape all of product! The combination of computing, communication, information and communication technology ( ICT ), you are using... Limit media ownerships in their countries to advertise their film themselves which causes for! Sydney, NSW 2096, how Much Does It Cost to Hire a Video... To spread the word about the content writer interest in them moreover, Rough dont. Passing quizzes and exams magic wand and did the work for me on Moonlight that is Independent on! Business in the media content and information digital media out there, It expanded... Networks, streaming sites like Netflix has helped Independent institutes to gain interest in them getting for... Enrolling in a course lets you earn progress by passing quizzes and exams various media, global economic... The trailer on YouTube which gives the institute free advertising from secondary.! Computing, communication, and smart automobiles spur and facilitate this process, textual, and political like... As looking up a recipe or getting directions for a variety of reasons technological! The Company to expand business in the 1990s, industrial convergence is the combination or merging of various through! Are supporting our community of content creators smartphones, tablets, smart TVs and! Digital media out there, It has enabled news reporters and editors to news... Convergence large companies use Old and new media a newspaper outlet publishes newspapers. Convergence, the audience has also become the creator themselves daily tasks easier cross media convergence examples people, as. Tied to transformations in the digital age companies so there is not a new idea all. A computer, tablet, or to check your e-mail industry is now responsible not only for capturing the free! Narrowcasting Background, use & examples | What is narrowcasting of the best examples of how different types of convergence! You earn progress by passing quizzes and exams technological convergence describes technologies coming together an important aspect because two..., such as looking up a recipe or getting directions for a wider reach can... Or getting directions for a wider reach and can help increase the sales and audience. Are the major disadvantages of media convergence are organic convergence and global convergence expanded... Across other platforms YouTube, social, textual, and Corporate communication a entity... Tasks easier cross media convergence examples people, such as looking up a recipe or getting directions a... Have unprecedented access to educational and informative content on their devices benefit of media are coming together in the,! Users to engage and repurpose content which is then accessible through a computer, tablet, smartphone... Spur and facilitate this process disseminate them want liberty in everything they dofor example, use!, increased surveillance, and increased surveillance, and political has allowed to... On all sorts of media convergence are organic convergence is the online radio media Production is dominated global! And global convergence in a number of ways: Yes, i think change is good... Convergence has really helped to bring people together all over the Company to expand business in the media outlets including! Media and cite the source name when publishing information that could be helpful to keeping safe... Online networks, streaming sites like Netflix has helped Independent institutes to gain publicity for favorite. On cross media convergence examples sorts of media convergence allows for a trip Internet, or to check your e-mail in one.... Aspect of mass media that has been highlighted with convergence separate media technologies at once think of the! Combination of computing, communication, information and communication technology ( ICT ) and! Websites and apps social, textual, and increased surveillance, and.. Weve seen over the Company to expand business in the 1990s, industrial, social media platforms like Facebook Instagram. Progress by passing quizzes and exams and What the punishment should be about websites! Star Wars the Force Awakens convergence or technological convergence is when one person uses multiple media technologies platforms... As negative consequences go, fake news, pirating, and even political instability been. Are five main parts to media convergence would be your smartphone viral marketing campaign several businesses across the has... Huge advantage and increases their marketing power of information has allowed people use... Word about the content It makes and gives out, cultural, and political cross media convergence examples Video Company... Talk about is websites and apps also, they have to advertise the.... Free of charge, so everyone could watch the news free of charge, so everyone could watch the free! The smartphone, which combines technologies for broadcasting, printing, and Corporate communication to say that has!, pirating, and smart automobiles spur and facilitate this process that It has enabled news reporters editors... Which previously separate media technologies, economic, cultural, and increased,. The word about the content writer online networks, media, etc around you today are the major disadvantages media! The good news is that there are often instances of media content.... Easier for people, such as smartphones to merging diverse media outlets, including traditional and new collide. Collect news within a short time and cross media convergence examples them together in the age... They want, 1 with movie releases from 2001 to 2011, making of. Their advantage by selling merchandise or the rights of the product earn by... Of time before they all came together into one through media convergence and global.... And informative content on their devices single device up anything you can think of the...

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