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Email Subject Line Best Practices. By doing so, nonprofits miss an opportunity to leave a lasting impression on their donors. Giving Tuesday Email Subject Lines: What You Need to Know Familiarize yourself with these five basic best practices to make the most of your Giving Tuesday email appeals. B ut when you ask for donations via fundraising email, you should get . 8 Nonprofit Email Subject Line Lessons LESSON 1: Begin your email with a single declarative word or instructional phrase, followed by a colon. 100 Email Appeal Subject Lines When you're writing email appeals, the subject and preview text are two key factors to increase your open rate. Your subject line will make or break your email fundraising. This is the chance to grab your reader's attention before they get distracted by other emails in their inbox. Finish the body of your email before you craft the subject line. A great fundraising email is only as good as its open rate. That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve. Create a sense of urgency using words like "urgent" and "important". We've found that our highest subject lines are relatively simple. Closing. 450 Email Subject Lines From End of Year Fundraising. Use words that highlight the significance of the contents, such as "important," "breaking," "urgent," "tomorrow," and "now." Setting a deadline can entice the readers to take action and participate in the larger cause before they miss the chance. Opener. Start the conversation with your email subject line. Zee November 16, 2021 Grant Tips No Comments. I knew the image must be really cool, so I did load it. A sponsorship email acts as the basis for gaining partners and it can make or break a deal by limiting the open rates. #2: Be Honest While you want your fundraising email subject lines to create curiosity, you also want them to be honest… meaning that they accurately reflect the content of the email. Here are four tips to ensure you write strong subject lines that will get your emails opened. The subject line for fundraising emails is not only the reader's first impression — in many cases, it's your first and last chance to get someone to open your message. Often, a line that arouses curiosity will spur donors . For one, they're specific, explaining what your money will do or what you can win. Insight on what time of year and donor interests may have to do with your email subjects. Then pay most attention to the subject line. Now that you're writing powerful email subject lines, here are three more resources to boost your fundraising performance. And finally, they're short and concise. =-=-=-=-=-=-=-=-=-=-=-=-=-= Rick Christ has been helping nonprofit organizations use the internet for fundraising, communications and advocacy since 2009, and has been a frequent writer on the subject. And should be able to say it all in 5 - 6 beguiling words. These types of fundraising email subject lines create curiosity and are much more likely to opened by your readers. This is another important factor in getting potential donors to open your email. Between the newsletters and narratives, email subject lines sometimes get neglected as a fundraising tactic. 1. "I can't thank you enough" was the topic of a thank you email from the Easter Seals. A fundraising email template can help you complete the task quickly and effectively. Writing a fundraising email subject line is a lot like writing a headline. Your guide for the Gravyty Fundraising Academy is Director of Customer Success, Lisa Alvezi. Write a killer fundraising email subject line. 2. In other words: your subject lines have the power to make or break your email marketing campaigns.. Effective Fundraising Email Suggested subject line for the email: My Upcoming Volunteering in Ghana/India/Honduras (select your location) Dear <INSERT NAME> I'm excited to report that I have been selected as a Unite For Sight Global Impact Fellow, and I will participate at <INSERT EYE CLINIC NAME> in <INSERT COUNTRY> during <INSERT PROGRAM DATES>. You've picked out an invitation email template that projects the same style and theme of the event. One year-end email simply said, "It's Not Too Late to Help!" Research has found that a subject line with 29-39 characters gets the best click-through rate and that a 4-15 character line has the best . Subject lines. A bad subject line leads to bad open rates, which will negatively affect your entire email campaign! Your email subject line is the first impression you have on the recipient; so although it may seem like a small part of your overall message, it is an essential one that entices the recipient to open your email and continue to read on. The subject line mirrored a pattern of catchy headers for emails sent out by the campaign in a bid to entice mailing list members into reading (and donating money). Refine subject lines. Other fundraising emails were crafted to appear as forwarded messages, without mentioning Trump. Keep it short and simple. Experian analyzed subject lines with symbols, and found they had a 56% higher unique open rate. This lines up with the time frame when the most money was raised during December. It's time to craft the perfect subject line for your email campaign: 1. Sometimes the hardest part about fundraising is getting in front of potential donors. Online giving was at its highest between 11am ET and 1pm ET in December. Make it short. Last year I decided to unlock the email vault and do some analysis on "80 Email Subject Lines from End of Year Fundraising" from 2011. Follow these tips to catch your audience's attention: 1. 80 Email Subject Lines from End of Year Fundraising I get a lot of nonprofit email messages through subscribing to lists, working with lots of organizations, and being a donor. According to this Bloomberg Businessweek piece, "Most of the $690 million [the Obama campaign] raised online came from fundraising e-mails." And that eye-popping fundraising success was the product of rigorous testing of direct marketing techniques, including the wording of the e-mail's subject line. Make it short. Email Fundraising Subject Lines: Use Today's News Headlines to Boost Open Rates . Here are six tips shared by the webinar that you can apply to your email fundraising strategy! Many email recipients open emails based on how the subject lines are. It's one thing to put . The success of your fundraising campaign program can be determined by how you write emails … One template has "fwd: yours truly" as the sender and "fwd: fwd: me, you" as the subject line. For 2012, I analyzed 200 email subject lines sent to me from nonprofits between December 1, 2012 and December 31, 2012. The subject line for fundraising emails is not only the reader's first impression—in many cases, it's your first and last chance to get someone to open your message. Personalize . Let's take a look at the lessons to be learned from successful emails and, especially, successful subject lines. On a mobile device, only 30 - 35 characters are visible in the email subject line. It can even change whether or not they give. What is A/B testing? The line "You made this happen" aroused so much curiosity that I was willing to load images even after the school had fired a blank email to me. DON'T MISS THIS: 70 Email Subject Line Ideas for Fundraising, Advocacy and Event Deadlines Kerri Karvetski, Online Campaigns and Social Media Adviser Want your supporters to pay more attention to deadlines? 374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. 3. This word cloud was generated based on all 456 fundraising email subject lines. One staple of this is adding merge tags to emails; specifically in email subject lines. After the subject line, many email clients display preview text, which is the small amount of text intended to give recipients a hint at what the email is about. 35% of email recipients open email based on the subject line alone. Body. Angle your subject headline to create the expectation that if the recipient opens the email the conversation will be . Download our free 30 Effective Fundraising Email Subject Lines Consider out-of-the-box subject lines during busy times of the year Certain times of us the year such as December 31 (for end-of-year giving and #GivingTuesday may mean that potential donors are receiving many emails asking for donations. If you steer clear of these subject line sins, there's a world of opportunity available to you. It helps to have some good opening lines. Using data from email marketing firm Return Path, NPR analyzed the 50 different subject lines the Hillary Clinton campaign used in November of this year, to determine those with the highest open . Download 30 Effective Fundraising Email Subject Lines for: 30 pre-written email subject lines (swap out your organization/cause as needed) 6 categories to think about when planning fundraising emails. It's a good idea for you to sign up for different email lists to get inspiration for well-constructed emails. As you craft your email, think about the kind of email that would pique your curiosity enough to open and read it all the way to the end. The Templates Understanding how to write a fundraising email is the crucial step to get donations. Back in 2010, I wrote about all the direct mail pieces that I had collected over a year. One year-end email simply said, "It's Not Too Late to Help!" Research has found that a subject line with 29-39 characters gets the best click-through rate and that a 4-15 character line has the best . Second, they use terminology like "we," making you feel like you're part of the effort. It is the goal of the Fund Raiser to bring to the world the latest and most complete news and ideas in fundraising. Back in 2011, I started collecting all the emails that nonprofits sent me during the month of December and . An average subject line for an email should not exceed 60 characters. It not only affects how many people open your email, but it can set the tone for how your donor interprets the rest of your communication. 2. It's different than writing blog posts or the body of the email itself. Don't forget about the power of subject lines. Then pay most attention to the subject line. Mystery This leaves people wanting to know more and invokes their sense of curiosity. Forget the spam So it can be a dealbreaker for your open rate. Make it personal Emails with personalized subject lines are 26% more likely to be opened and lead to revenue that is 5.7 times higher than those with generic subject lines. Wanting to help nonprofits with their email communications open rate, an Eleo team member, attended a webinar on the subject. Subject lines: the small section of text you see in your inbox when you get an email - are incredibly important in terms of the effectiveness of your email marketing campaigns as a whole. Be precise. Your goal in crafting a subject line is to sound distinct. How To Write A Rockstar Fundraising Email #1: Subject Lines & Senders The emails you send to a supporter to solicit donations are where the rubber meets the road. You've picked out an invitation email template that projects the same style and theme of . Try This Template. Hey James, As you know, September we pushed ourselves to raise $50,000 so we could build a new school in Guatemala. Why? Here are some interesting findings, best practices, and the complete list of email subject . 1. Test often and for as many variables as you can. Sponsoring brands and events requires creating attractive and compelling email subject lines and corresponding messages. We've put together a list of 430+ fundraising email subject lines (that work!). Hook: The first couple sentences of your email should draw your supporters in. For example, when you send a year-end fundraising email, reference the last date to make a tax-deductible donation. Here are few tips to improve your fundraising emails' subject lines: Keep your subject lines short, ideally 4-15 characters. The Art of Writing Email Subject Lines. 5 Key Levers to Write Great Fundraising Email Subject Lines 1. The Trump campaign's fundraising emails have gotten very in-your-face and awkwardly personal, especially with Eric and Don Jr.'s guilt trips Jake Lahut 2020-07-24T16:22:59Z Hubspot found that 35% of email recipients open an email based solely on the subject line. The subject line is the place to start if you want your supporters to open your year-end emails and donate. Refine subject lines Let's say you want to send an email to invite supporters to a fundraising event. Almost 77% of emails are read on the phone, so it might get cropped if the subject line is too long. Drive urgency through your email subject line based on your campaign's fundraising activity. Subject: James, can you help us reach our goal before midnight? Subject Lines. Here's are the components of an effective peer-to-peer fundraising email template: Subject/Preheader. This is where you introduce your moment (the catalyst behind the email). Your email subject line is the first thing a contact will read from your campaign. You should not give out too much information or draft long stories in your subject lines. Think of email subject lines as the elevator pitch of your nonprofit. Here's an urgent fundraising email template you can use for your donors. These fundraising email subject lines sourced from our inbox all have a few things in common. "Steven, our sale ends in 12 hours!". Email fundraising and marketing is like being at an online cocktail party. Do you see the importance of a strong email subject line? When making in-person appeals, slow and steady wins the race. Remember, many people will read your fundraising email on their phone or tablet and won't want to scroll through the equivalent of 5 or 7 typewritten pages. This method gives the reader the impression that the conversation itself is worth getting into without going into the topic very much at all — which relies on using conversational cues. Second, remember that one of the most important parts of your fundraising email is your subject line. You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. 3. Let's take a look at each one. A good goal for your fundraising email subject line is seven words, which is about 41 characters. Writing subject lines is mostly art, but there's some science to it as well. Tell us your best and worst subject lines, and ask us your additional email fundraising questions! Zee November 16, 2021 Grant Tips No Comments. Putting out something misleading and clickbait-y may get your desired clicks or opens, but it's only going to piss off . Some are proven examples from other successful campaigns, and some are creative ideas to inspire you. Other iterations of the same message sent under . Fundraising is sometimes a thankless task and more often a dreaded chore. Whether you are sending an email newsletter, fundraising newsletter, or any other email update, identify the most compelling and valuable content for your subject line. With all the tools available to the modern fundraiser, an old adage still rings true: just because we can do something doesn't mean we should, and using merge tags in fundraising email subject lines is one of my favorite shiny objects to avoid. If you want to increase the number of people who read your email fundraising letters and email newsletters, put today's headlines in your email subject lines. See our results of tests on nearly 340.000 fundraising email subject lines and learn which key messages and themes get donors to open. Crafting subject lines is an art form. A good range is six to 10 words. Only 11% were received before 8am ET. For several years now, January 1st not only means the beginning of the New Year, but also an opportunity to look at trends in year-end fundraising emails from nonprofit organizations. There's probably a few of these emails sitting in your inbox right now. Follow these tips to catch your audience's attention: This is the first piece of information your readers see—this is their first impression. One Obama email blast from June 26 with the subject line, "I will be outspent," raked in $2.5 million, the data provided to Bloomberg showed. For a push in the right direction, here are some great fundraising email subject lines to inspire you. You want to be eye-catching, but you don't want to send clickbait. Then include the rest of your subject line text. If you'd like some guidance in creating your subject line, there are lots of free subject line analyzers available online, including the Email Line Subject Line Tester from CoSchedule. Subject Line: The subject line should capture the tone, emotion, and urgency of your copy. This post comes from the Gravyty Fundraising Academy, a series that examines how fundraisers adapt and strategize to evolve what's possible through philanthropy. The Obama campaign raised $500 million from email fundraising alone. The email inbox is a crowded place: To cut through the clutter, your subject line has to be sharp. Fundraisers have been using mail merges for decades, but modern marketers have more recently adopted the practice in digital communications. Plus, our inboxes are getting fuller by the day, and nearly a third of all online fundraising happens in December. Understanding how to write a fundraising email is the crucial step to get donations. 1. Again, the best practice for all cold emails is to send a follow-up message, maybe 3-4 of them, to increase your chances of getting a response. When it comes to fundraising appeal emails, there may be no element more important than the subject line. We've seen some of the best email subject line examples from the internet. Don't wait to ask. Subject Line/Preheader Text. Remember, your fundraising email subject line is an important element in improving your open rates, so it's important that you get it right. Preview Text: A $50 donation from you will get us 5% closer to our goal. Steve McLaughlin, Vice President of Data and Analytics at Blackbaud says that a strategically located symbol - like this black heart - can increase your open rate. The best fundraising email subject lines are: Short — After around 60 characters (or even less on mobile) it will be cut off. The follow-up: Even with an attention-grabbing subject line and a polished email, there's a good chance your first email will be lost in the inbox. Paris Hilton is in the news right now because she is in jail right now. The most frequently occurring words are larger and common English words have been removed. It is therefore important to keep it short. The importance of a strong email subject line. Boosting Donor Engagement: 5 Strategies for Nonprofits : In the nonprofit world, the average donor retention rate is between 40 and 45%. Tag: fundraising email subject lines How To Write A Fundraising Email Effectively. The success of your fundraising campaign program can be determined by how you write emails … That means my inbox gets pretty flooded at the end of each year. Some people swear by just three to five words, or about 20 characters. But there is a risk in very short subject lines not getting quite as many opens as the six-to-10 range. Email by Hour 50% of all fundraising emails were received between 9am ET and 1pm ET during the month of December. 2. The perfect fundraising email is a little bit science, a little bit creativity, and a lot personality and spark. If you use an email subject line that seems too spammy or that doesn't interest the recipient then you will end up with a very low open rate on your emails. Sin #1: Too Long At 50 characters, most email programs cut off the subject line preview in the inbox. Tag: fundraising email subject lines How To Write A Fundraising Email Effectively. We pledge to give you unbiased stories, reports and reviews. Here are a few reasons why: There is mixed evidence to suggest this practice produces results. Subject Lines That Will Get Your Fundraising Emails Opened ‍ The most important part of your email is the subject line. You want to create a subject line that grabs the reader's attention and entices her to open the email without being disingenuous. Let's say you want to send an email to invite supporters to a fundraising event. Hubspot found that 35% of email recipients open an email based solely on the subject line. After all, this is what the recipient sees first, and how it's crafted can mean the . Now, how do you start? Put these together in different combinations and you'll end up with a stellar subject line. Top 10 video email subject lines by open rate. Call-To-Action. We have worked with teams who fundraise digitally, and learned about some of their pain-points. Keep them accurate. While you can definitely get very creative with your subject lines, they should always pertain to the content of the email. He delights in your questions and arguments. You want your recipient to read it and think, "Oh, this is something different from [Org Name]." Here are some examples of what NOT to do: The best way to write email subject lines for higher opens (instead of being marked as spam) is by leveraging natural human tendencies and psychological principles. The lesson? Email Subject Line Ideas The best conversationalists attract the largest crowds. Studying the art of the subject line might be a good New Year's Resolution for you! Before sending off your great fundraising email, one important step you should never forget is to split test (also called A/B testing) your subject line. The webinar focused on how to improve email subject lines, increase open rates and subsequently secure more donations. Essential Email Elements. Where relevant, include an element of time. FOR FREE. "I can't thank you enough" was the topic of a thank you email from the Easter Seals. 31% of emails were received after 1pm ET. Best Practices For Fundraising Email Subject Lines There are a few guiding principles you can use to build any subject line: urgency, curiosity, personalization, and timeliness/relevance. 50+ Subject Lines That Will Get Your Fundraising Emails Opened On December 31st As the end of the year approaches, the pressure is on to convince potential donors that your nonprofit deserves their attention. 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