(JKH Sustainability Report 2009, 2010). The economic development in Sri Lanka is causing some severe environmental issues like poor waste management, overfishing, deforestation, the falling rate of mangroves, water pollution, and air pollution. EGB the natural ginger beer, Cream soda, Orange crush, Orange barley, Lemonade, Necto, Soda, Apple soda, Dry Ginger, Ale Tonic, Caffeine based wild elephant (energy drink) and blue fountain bottled drink water under the name of Elephant house. It will help to encourage more customer engagement. The supermarket chain use advance state of the art systems like Motorola MC3000 mobile computers for maintaining inventory with time saving and efficient stock reconciliation. The use of credit cards and debit cards is increasing in place of paper currency notes. Copyright 2017 2025. Keells Supper should watch out for cheap imitations which would damage its brand image, and keells should always maintain the extra value buyers paying for. The Keells super product range is backed by both KFP PLC and CCS PLCs immense production capacity which is catering for the international market as well hence their economies of scale could be considered very high. They have installed ATMs and opted for mobile banking services so that the customers do not have to arrive at the branch for small transactions. Access to distribution channels could be considered low as the keells supper has on 46 super markets compared to its competitor Cargills. Marketing Tutor. Pizza Hut Marketing PLan - BSB 126 MARKETING PLAN NAME: Matthew Fagg STUDENT NUMBER: N9447334 TOTAL - Studocu . Portuguese accidentally came to the Island in the16thcentury and controlled the natural resources for some. In addition to this, you can go ahead and change the background color, modify the text, add hyperlinks, add multiple pages, add images, and even add vector-enabled texts to your PESTEL analysis diagram. Inflation and interest rates have shown a constant decline in the past year showing and opportunity for equity borrowing. In some countries, the government controls the banking sector to ensure a smooth monetary flow in the economy. Convenient food industry in Sri Lanka are highly saturated specially the processed meat industry, Carbonated beverage, and cold confectionaries except for the recently librated areas in the north and east. These factors affect multiple industries and are as follows. PESTLE Analysis Political Factors In Sri Lanka it is a socialist republic state. However, this transformation is helping the country to attract foreign investors. The financial organizations set repo and reverse repo rates to keep the money flow steady. The PESTEL/PESTLE Analysis model is a tool for managers to understand the influence of the external environment on businesses. Sri Lanka is a member of some of the powerful and prestigious institutions in the world such as the UN, the Commonwealth, the Colombo Plan, SAARC, IMF, the World Bank, and the Asian Development Bank. Through the PESTEL analysis, several key drivers of change that influence the IT industry in Sri Lanka can be derived. Mobile adoption is very strong, but innovation potential is lacking. Where should we focus our expansion strategy? Rising fuel coat will increase production cost of Keells Supper and their supply chain. Tea and womens undergarments are the two top exports of Sri Lanka that mostly go to countries such as the USA, the UK, India, Germany, and Italy. PESTLE Analysis of Nestle examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Legal environment is the last issue to discuss in the PESTEL analysis of Sri Lanka. The Sri Lankan economy is going through a massive transition. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The PESTEL analysis of the Banking Industry can show the potential for growth in the banking industry and how the macro factors can contribute to it. Nonetheless, the company must focus on maximizing business performance. PEST Analysis of Nestle: Conclusion Political factors: The company's ability to impact the government Since Nestl operates in more than 190 countries, any shift in regulatory environments can massively impact operations. Bargaining power of the suppler appears to be high for keells supper since they are core industries and premium brands are specific about their supplier and quality of the item. The country needs a lot of reforms like equal treatment of minorities, human rights, communal harmony, and a stable political environment in order to compete with the world. Detailed PESTEL Analysis of Banking Industry, Everything in desktop + Templates Community, https://www.notesmatic.com/banking-industry-pestel-analysis//, https://www.marketingtutor.net/pestle-analysis-of-banking-industry/, 4. These are Political, Economical, Sociocultural, Political Legal which is commonly known as PEST analysis. Capacity increase is possible for keells supper if required for the north and east new markets but existing capacities of keells could service through these markets. Companies of any type of industries are facing the uncertainties of the external environment. - ppt download Free photo gallery. Looking at the Porters approach to industry analysis it is clear that Keells Super competiveness in the industry is considerably high since three out of five f forces for being competitive are in favor of the company, being a Entry barrier, ability to face the substitute challenges, and having supplier bargaining power on a manageable levels increase the competiveness of the supermarket chain, further the rivalry among competitors being moderate, with suppliers bargaining power needs to be address as issues for competiveness of the firm. Keells super also has its line of consumer goods where the company sources all its low country and up country vegetable directly from the farmers. Efforts to reduce energy consumptions and carbon foot print. The banks should also concentrate on providing top-level customer service. The banking sector needs an internet connection for their transactions. Retailer is the person who carries out the function of processing many small orders, rather than one big order like in wholesale, governments, and corporations. There are2 types of environmental factors: External: The economy In a bad economy, even a well-run business may not be able to survive. Technological forces that generate problem solving inventions. Today, well discuss the pestle analysis of Sri Lanka. A PESTLE analysis is a useful tool for understanding the 'big picture' of the environment in which an organisation is operating. Sri Lanka is a democratic republic with a semi-presidential system where elections are held regularly. This detailed PESTEL analysis of Sri Lanka aims to explore some of the powerful macro factors that impact on Sri Lanka today and may continue doing so in the future. With PESTLE analysis the company's management can identify the major segments which the company need to focus. Should we compete head to head with our major competitors for the biggest but most sought-after share of market, or should we focus on niche in which we can satisfy a less sought-after but also profitable segment of market? Looking for a flexible role? Together they have received prestigious awards such as prestigious industrial Excellence award Gold award for manufacturing large category. JKH is also the first Sri Lankan company to obtain a listing abroad and is quoted in the Luxembourg stock exchange. Pestle analysis of Sri Lanka. The PESTEL analysis of the Banking Industry can show how external factors can affect the banking industry. PEST Analysis is a very advanced way to determine the external parameters that affect a business or industry. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. Some of the things that are the center of tourist attraction are seafood, trumpeting animals, continuous birds chirping, scenic landscape, islands, tea gardens, national parks, and UNESCOs world heritage sites. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! The country imports it fromMalaysia,Singapore,UAE, India, and China. If not, select "Manage Preferences" to learn more about managing your cookie preferences. Weakness Customer perceived image of premium pricing, high quality requirements, complex vertical decision-making, high plant depreciation, maintenance cost, Limited supplier base, limited distribution in other parts of the country apart from western province, concentration on domestic market segment alone. Scope of Sri Lanka - PESTEL Analysis Report. Technological forces. The rate of financial literacy is going up. Keells Supper is retailer the supply chain which links their unique range of product with powerful brand equity to the consumer making the JKH consumer foods & retail industry a power house. It doesnt distinguish between local and foreign workers. Surely, it needs to work on political stability, and reforms. Our Aldi PESTLE Analysis helps you identify the external factors that impact the operations of Aldi, one of the top 3 grocery stores in the US. Global Overview of the Education Industry, Analysis of the country's political and macroeconomic stability, An overview of the economic structure and major industries. The hospitality industry needs to worry about . However, Sri Lanka also faces some environment challenges e.g. Study. Keells supper is active in high information analyzing with constantly monitoring its key performance indicators, also its production line up consider optimization and cost reduction by increase productivity and minimizing waist reducing and adjusting and setting off the fixed cost as possible. If you purchase a report that isupdated in the next 60 days, we will send you thenew edition and data extraction Free! The economy should begin to recover from the effects, The briefing examines how education industry performs globally and in the largest countries in terms of education output. Enter the email address you signed up with and we'll email you a reset link. Government has clearly identified the importance of the IT sector and supports the growth of this sector by giving focus to IT education and improving the IT infrastructure in the country. Major political instability and distressed government finances have blighted Sri Lanka, which is mostly unfree for economic freedom. Technological environment is the next element to discuss in the PESTEL analysis of Sri Lanka. The banking industry is very much related to the economy of a country. Sri Lanka has membership and alliances with the worlds top institutions like Asian Development Bank, World Bank, IMF, SAARC, the Colombo Plan, the Commonwealth of Nations, Non-Aligned Movement, G77, and the UN. Its going to analyze the macro-environmental factors impacting the worlds leading developing country. PESTLE Analysis of Sri-Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, is a country in South Asia. Pizza hut company analysis by api.3m.com . And tax exception for industrial plants, expand into Maldives, Seashells, as a Retail outfit. With the rise in population and literacy rate, many people understood the importance of having financial education. PESTEL analysis for Glomark, SWOT analysis for Glomark, current marketing mix of the Glomark are discuss here. Majority of the people live in rural areas and rely significantly on agriculture for their livelihood. A nation's political condition and governmental decisions have a massive impact on the banking industry. This mindset of using less cash is helpful for the banking industry. Sociocultural forces that regulate the values, mores and customs of society. Therefore, the overall progress of a country is to some extent dependent on the growth of the banking sector. Particularly, Chinese investment has been massive. When the economy falls, the banking industry gets negatively impacted because economic conditions like inflation and recession influence the individual's spending habits. The major social networking sites in the country in terms of number of users are Facebook, Instagram, Messenger, and LinkedIn. Access and download reports and data purchased through Euromonitor.com. Hence Cost leader ship, and differentiation competitive strategy appears to be suited better, looking further at the SWOT Keells Super has a considerable threat for having and maintain a cost leader ship with supplier high bargaining power, commodity and raw material price increase, sustainability investment cost, and imitations coming into the market, having economies of scale is not so promising with rising energy prices, indicates best competitive strategy for keells Super would be Differentiation. This is possible since Keells Super sell FMCGs and competitors could substitute these products, however the competitor might have to out run the keells supper brand equity and the production capacities which renders benefits of economies of scale. If you are happy with this select "Accept All". (Wheelen Hunger 2010). The banking sector and economy are tied to each other intricately. Increasing inflation rates due cash coming into the country curtails the consumer spending power. As Sri Lanka has ended a thirty year old ethnic conflict with liberating the north and east of the country from the rebel activities, country is spear heading to a rapid development of infrastructure with, adding more kilometers to the road network and expanding them, with new second international harbor in Magampura Hambanthota District south of the country commencing its operation last august. The banking sector is helping the small business and small-scale industries to grow. As banks act as loan providers and depositors, the rise and fall in the economy directly impact the banking industry. Social factors impact the banking industry as banking services involve public dealings. Multinational firms like Nestl have a greater risk of production bottlenecks because of governmental policies and changes. The aim of this assignment is to discuss the external environmental analysis of Coca-Cola. This PESTEL Analysis diagram software comes with a free template and customization options that help create wonderful diagrams and ensure your analysis diagrams stand out from the rest. Other minority religions are Hinduism (12.6%), Islam (9.7%), and Christianity (7.4%). (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }), Technological factors impacting Sri Lanka, Environmental factors impacting Sri Lanka. This PEST country analysis report on Sri Lanka provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. Michael Porter proposes two generic competitive strategies for outperforming other corporations in a particular industry: lower cost and differentiation. . The banking industry is one of the sectors serving a high number of customers. Groups diversified companies have offices spread around Sri Lanka as well as the Maldives, India, Mauritius, Singapore, UK, USA, and the UAE. However recent indicators show a sharp decline in consumer spending power due to constant inflations prevailing company will have to watch out for these. Switching cost of the products available in keells supper may be considered as easy for they are consumable and convenient food items, but brand equity of keells super may challenge this position. Likewise, the literacy rate (over 92%) is very high as well. For e.g. A subsidiary of JKH, KFP PLC started its operations in 1983 and is responsible for the development of processed meat industry of the country. If you want to draw the PESTEL analysis diagram from scratch, you can click '+.' Technological advances have helped the bank to provide customers with a safe-and-secured service. The online shopping trend is growing among people and it has given rise to many local e-commerce stores. This would enable them to be on control of substitutes challenging its position, and increasing brand loyalty among customers who will not be price sensitive, giving keells super the ability cover supplier cost increase on increased margins. Instead of keeping money at home, many people are choosing banking services to save it. Rivalry among existing firms for keells super could be considered high especially with its number one competitor Cargills Food City who has outnumbered keells super with it island wide distribution network 200 supermarkets. Or learn more about our privacy policy and how we use and store your data. Porter's five forces factors are consists of competitive rivalry, the threat . The current account balance for Sri Lanka was estimated to be negative at USD 1.932 billions for the year 2016 and is expected to decrease at a CAGR of 2.35% and reach USD 2.364 by 2022. Life expectancy is very good as evidenced from the fact that it is 72 years for men, and 78 years for women (BBC, 2019). Bargaining power of buyers keells super is the distribution net work to the end user, since industrial sales are handled under a different section, and from keells supers point of view a buyer like medium scale caterer or an hotelier would be bulk purchaser for quantity price discount. Certainly, rapid human development is having its toll on the environment. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. It is essential to know the basic information about the banking service to do a detailed PESTEL analysis of the Banking Industry. What are the best sectors for investment? KFP PLC engages in manufacturing a range of products these include processed meats and crumbed products as well as the sale of raw meats. 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